GRAMMY Insights
ROLE
Visual Designer
ABOUT
For the past five years, the Recording Academy has partnered with IBM and Watson to deliver key insights in real time about GRAMMY artists on screen during their pre-show, red carpet events. IBM Watson uses AI technology to generate artist insights which are overlaid during the livestream on GRAMMY.com and collected on the artist page.
This year IBM wanted to leverage Watson Moments branding to inform the design language of GRAMMY insights with IBM Watson’s live stream banner and artist page.
https://www.ibm.com/sports/grammys/
WATSON MOMENTS
Motion and animated elements are central to Watson Moments’ visual expression. Color transitions communicate AI’s activity, gathering information and processing relevant evidence. Watson Moments colors blend and pulse to draw the user’s attention.
PROCESS
Color transitions from Watson Moments were recreated to fit the context of the livestream banner. We tied this together with designs for the artist page section in order to create a cohesive and holistic visual style. Usage of consistent color and motion helped visually connect the livestream to artist pages, which linked viewers to music profiles and stories.
